The creative designers of fashionshow.ch introduce to the world the lifestyle of the residents of Tokyo. The images gathered over a month's stay in Tokyo are the basis of a DVD entirely dedicated to urban fashion trends of the Japanese capital. This first DVD focused primarily on fashion designers and fashion shows for enthusiasts. The DVD shows how in Japan fashion is more a form of popular expression than a world reserved for people in the fashion industry. This DVD tries to show the raw emotions felt by westerners during their trips to Japan where they experience this fascinating new world.